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Monday, April 12, 2010

The next big signature shoe line? Who got next?

Over the weekend I started to think about the prestige behind the Air Jordan sneaker and of course we all know what they are today, highly regarded, sought after sneakers. If you don't know the story of the NBA banning the Air Jordan I which resulted in controversy which made Nike and the Air Jordan transcend the sneaker culture into what we all know it as today, you should read up that to get a better understanding of why it is what it is today. But this isn't about that it's about who's got next? Jordan has had the sneaker game in a head lock for 25 years, who's going to take the torch and have people lined up on Saturday mornings or camping out for days on end to cop their signature line? Some of you may not remember but when Shaq enter the league ReeBok did all it could to steal some of Nike's share of teh market with Shaq's signature line commercial below:



Of course Reebok didn't get quite reach the level of success that Nike already had. Then came Grant Hill and Fila made an attempt, ReeBok later came back with Allen Iverson and the Answer, Adidas gave us a few releases of the Kobe and it just seems that no was able to really contend with the Air Jordan. Is the legacy just to tall a mountain to climb, I mean Jordan has passed the torch to a new generation in Melo and Wade will it continue to be the bench mark? My real question today is, if Lebron can secure a title/s and put the league on lock down for a few years like MJ did will it be safe to say Lebron's got next?



Comment with who you believe has next?

6 comments:

  1. I don't know man, I think Kobe's years are limited.

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  2. Yeah Kobe has had his own line of sneakers for a while, I don't see him taking the torch. Honestly I almost think with Wade being under Jordan that it's going to be him or Lebron to take over.

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  3. yeah i think it's LeBron right now but who knows wut this summer is gonna do for D.Wade's or LeBron's championishp ring count.

    Btw Jstar wuts your opinion about the Kobes?

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  4. I think they look nice and are real comfortable, however they don't look very nice on feet at least with shorts on. I would never choose those to ball in cause they are lows. The low I really like is the Nash but again I wouldn't play in them cause they are lows but the comfort on those is nice.

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