Counterfeiters are cashing in on Nike's valuable brand name, posing as authorized resellers online and playing on consumer trust in the company. But Nike's saying it's game over.
Nike Inc. is seeking to wrest control over 66 Internet domain names it says are hawking counterfeit goods.
The athletic footwear and apparel giant filed a lawsuit in U.S. District Court in Virginia against the domain names, all of which are registered to entities in China.
The domain names were registered through VeriSign Inc. in Dulles, Virginia. Nike is seeking an injunction to have VeriSign transfer the names into Nike’s control.
Nike officials declined to comment on the pending litigation.
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